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For exceptional market communication in the Telecommunications Services category for the client Iskon, which was proclaimed Advertiser of the Year at the 2018 Days of Communication in Rovinj, the 'Iskon Casting' campaign combined creativity and results, winning the Bronze EFFIE 2018. The creative and production part of the campaign was realized by the agencies Señor, 404 and Centralna jedinica, while the overall media strategy was conceived and implemented by the Pro media group. Participating in the implementation of the campaign on behalf of the Pro media group were Sanja Glavašavić, senior account manager, Ivan Russo, digital media planner, Viviana Vukelić, offline media planner and executive director Valentina Tramišak. The quality media mix and constant optimization of the campaign resulted in maximizing reach, as well as breaking records in terms of a number of calls to Iskon’s call center.