Kravica Kraljica crowned with an Effie award
Kravica Kraljica became the fastest growing brand in Croatia, and the launch campaign won an Effie award.
We are pleased to announce that we came back from the 2022 Communications Day with another Effie Award – for creativity, strategy and achieved market results in the category David vs. Goliath for the Kravica Kraljica campaign, created for our client Belje!
Fastest growing brand in Croatia
Kravica Kraljica, designed by the creative department of the Promedia Group in cooperation with colleagues from Impressum komunikacije, took the throne even before the award: according to the GFK* research, it is the fastest growing brand in Croatia with a market penetration of 22%!
We are also proud that our campaign entered the finals of the Idea X competition in the Best on Market category
