Boom Box
Boom Box products are divided into four categories: porridges, drinks, cookies and granola. 100% plant-based ingredients, with oats as the hero.
Our task was to create a media strategy for the launch of Boom Box as a new brand on the markets of Croatia and Slovenia, with the aim of educating the target audience to start making changes to improve the quality of life through a balanced oat-based diet. We achieved this through a campaign with a wide media mix!
Launching four types of products through a multi-brand approach required serious project coordination and the use of all available media resources in order to occupy the widest possible space.
That's why we used all these tools in our media strategy:
- TV mix
- lease of media space on web portals
- Out of Home (OHH)
- radio promotions
- performance marketing on social media, YouTube and Google search engine
- advertising in print media and cinemas
With an integrated approach, we rounded up all the media, creating awareness about the Boom Box brand in record time and increasing customer interest in the products!
