Jimmy Fantastic

Jimmy Fantastic –chocolate with the most lavish, massive and creamiest cubes on the market!  Cocoa coming from West Africa, from plantations under the care of the Cocoa Horizons Foundation, is turned into six flavors:  Brownie and Salted Caramel, Topped Waffle, Milk Chocolate, Roasted Hazelnut and Almond, Caramelized Mini Rice, and Coconut and Speculas Biscuits.

As a completely new brand on the market, before anything else, Jimmy needed a strong market positioning, and along with that was created the Joke Arena – a place where users wrote jokes… and were rewarded for it.

Idea and realization

Our launch campaign was very strong with a broad media mix which we approached holistically. We used TV, OOH (Out of Home), radio and digital channels focused on the target audience. By advertising on television media, we created a mix that corresponded to the profile of our audience. Using digital channels, we created a combination of advertising on web portals, social media and Google services (including YouTube).

The OOH campaign included billboards and premium digital formats, while we achieved our goals on radio by combining advertising and sweepstakes. Social media, as well as TV, were the backbone of the campaign, while the other channels served us to guide and activate users - this is how we achieved the broadest media mix in the category!

25.000+ jokes

on Jimmy Joke Arena

5.5 Mil. displays

on Google services

plan exceeded by 20%

Number of clicks on web sites


Relevant website visits

The project was realized by