Donat: Facebook success story

Rich in natural minerals, Donat Mg has a long tradition of stimulating digestion. Besides the fact that water is a source of hydration and refreshment, the combination of magnesium and sulfate ions found in Donat Mg is an effective natural solution to problems caused by constipation.  Our task was to increase the consumption of Donat Mg, to position it as a high-quality functional water and to make the brand more attractive and modern.


Our digital campaign was based on the promotion of the Donat Mg detox which promotes a healthy lifestyle. In order to expand the visibility of this educational program, our main focus was advertising through the Facebook channel.

We created conversion campaigns and activated the option of campaign budget optimization, mostly using different versions of dynamic creative ads.


Increase in the number of online registrations


Lower registration fee


More registered users